Cookie Policy

Primark.com: Cookie Policy

This Cookie Policy sets out how cookies, and the information obtained from cookies, are used on Primark.com and related Primark websites.

What is a cookie?

A cookie is a small amount of data, which often includes a unique identifier that is sent to your computer or mobile phone (referred to here as a "device") browser from a website's computer. It's stored on your device's hard drive. Each website can send its own cookie to your browser if your browser's preferences allow it, but to protect your privacy your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites. 
Users have the opportunity to set their devices to accept all cookies, to notify them when a cookie is issued, or not to receive cookies at any time. Each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences. Please be aware that blocking cookies may affect the functionality of the website.

What cookies are used on Primark.com and related Primark websites and why?

You can find more information about the individual cookies used on Primark.com and related Primark websites in the table below:

Cookie Name/ID

Purpose

Cookie set by…

Lifespan

cookie_policy

Used to determine if user has acknowledged banner message about cookie policy so as not to show banner again

Primark

1 year

primark.com_MvcAspxAuth

Used to determine if user is already authenticated from that device so as not to require log in again

Primark

14 days

splash_dismissed

Used to determine if user has seen the initial splash screen so as not to show again

Primark

1 year

__RequestVerficationToken

Prevents cross site request forgeries

Primark

Session (changed after each request)

cookie_userData

Used to store user data

Primark

14 days

cookie_firstFavourite

Used to determine if user has acknowledged banner message about favourites

Primark

20 years

cookie_products

Used to store information about last selected products category in the product's menu

Primark

20 years

ASP.NET_SessionID

Used to store unique identifier for user session

Primark

Session

FAV_PRODUCTS

Used to store favourited products

Primark

14 days

shell#lang

Used to store CMS language

Primark

Session

website#lang

Used to store selected language on the site

Primark

Session

_gat

Used to distinguish users. More info here https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage

Google Analytics

10 minutes

_ga

Used to throttle request rate. More info here https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage

Google Analytics

2 years

YSC

This cookie is set by YouTube video service on pages with embedded YouTube video

YouTube

Session

PREF

This cookie is set by YouTube video service on pages with embedded YouTube video

YouTube

8 months

VISITOR_INFO1_LIVE

This cookie is set by YouTube video service on pages with embedded YouTube video

YouTube

8 months

GEUP

This cookie is set by YouTube video service on pages with embedded YouTube video

YouTube

2 years

c_user

This cookie is set by Facebook plugin to enable authentication, sharing and liking functionality

Facebook

Session

csm

This cookie is set by Facebook plugin to enable authentication, sharing and liking functionality

Facebook

Session

datr

This cookie is set by Facebook plugin to enable authentication, sharing and liking functionality

Facebook

2 years

fr

This cookie is set by Facebook plugin to enable authentication, sharing and liking functionality

Facebook

3 months

lu

This cookie is set by Facebook plugin to enable authentication, sharing and liking functionality

Facebook

2 years

s

This cookie is set by Facebook plugin to enable authentication, sharing and liking functionality

Facebook

Session

xs

This cookie is set by Facebook plugin to enable authentication, sharing and liking functionality

Facebook

Session

bt2

This cookie is set by the AddThis plugin to enable sharing

AddThis

1 year

di2

This cookie is set by the AddThis plugin to enable sharing

AddThis

2 years

dt

This cookie is set by the AddThis plugin to enable sharing

AddThis

1 month

loc

This cookie is set by the AddThis plugin to enable sharing

AddThis

2 years

uit

This cookie is set by the AddThis plugin to enable sharing

AddThis

1 day

uvc

This cookie is set by the AddThis plugin to enable sharing

AddThis

2 years

vc

This cookie is set by the AddThis plugin to enable sharing

AddThis

2 years

_atuvc

AddThis Social Sharing Cookie - used to record how many times content has been shared

3rd party (AddThis) - for further information, see http://www.addthis.com/privacy/privacy-policy#publisher-visitors)

2 days

uid

This cookie is set by the AddThis plugin to enable sharing

Addthis

2 years

uid

AddThis Social Sharing Cookie - User id and login time tracking

3rd party (AddThis) - for further information, see http://www.addthis.com/privacy/privacy-policy#publisher-visitors)

2 days

_help_center_session

Stores unique session key for Customer Service Pages.

3rdParty (Zendesk) – Provider of the customer service pages – further information on https://www.zendesk.com/company/customers-partners/#cookie-policy

Session

_zendesk_authenticated

Stores a binary variable determining whether the user is authenticated.

3rdParty (Zendesk) – Provider of the customer service pages – further information on https://www.zendesk.com/company/customers-partners/#cookie-policy

Session

_zendesk_session

Stores unique session key for Zendesk Classic application.

3rdParty (Zendesk) – Provider of the customer service pages – further information on https://www.zendesk.com/company/customers-partners/#cookie-policy

Session

_zendesk_shared_session

Stores a unique session key for a session shared across Zendesk Products.

3rdParty (Zendesk) – Provider of the customer service pages – further information on https://www.zendesk.com/company/customers-partners/#cookie-policy

1 day

_zendesk_cookie

Stores settings information for various features.

3rdParty (Zendesk) – Provider of the customer service pages – further information on https://www.zendesk.com/company/customers-partners/#cookie-policy

20 years

_hp2_id.#########

Stores Heap user properties stored for Primark only.

3rdParty (Zendesk) – Provider of the customer service pages – further information on https://www.zendesk.com/company/customers-partners/#cookie-policy

2 years

_hp2_ses_props.###########

Stores Heap session properties stored for Primark only.

3rdParty (Zendesk) – Provider of the customer service pages – further information on https://www.zendesk.com/company/customers-partners/#cookie-policy

1 day

_embeddable_server_session

Unique session key for the Zendesk embeddable web widget.

3rdParty (Zendesk) – Provider of the customer service pages – further information on https://www.zendesk.com/company/customers-partners/#cookie-policy

Session

 

 



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